Audience strategy
Lookalike + demographic + interest + behavior + retargeting + ABM + custom audience build.
SERVICE — ADVERTISING & PROMOTION
Performance Marketing — Google + Meta + TikTok + LinkedIn
Advertising & Promotion.
Google Ads, Meta Ads and organic promotion campaigns.
starting from ₺12,000
Monthly
Advertising & Promotion
- Integrated management
- 6+ channels
- Target ROAS range
- 4-8x
- Optimization cadence
- Weekly
- Account access stays with you
- Transparent
— Service detail
What do we offer?
Advertising and promotion is the art of reaching the right person, at the right time, with the right message, on the right channel, at the right cost. In 2026, the ad market is 78% digital — Google, Meta, TikTok, LinkedIn and YouTube make up the top 5 platforms. Traditional advertising (print, OOH, radio) has largely given way to digital, but in the right sectors (local services, luxury consumer goods) it still works..
Advertising strategy (1-2 weeks).
Goal definition (awareness → consideration → conversion → loyalty), KPI framework (CPM, CPC, CTR, CPA, ROAS, LTV/CAC), budget allocation (per channel), audience segments (retargeting + lookalike + interest + location + behaviour), creative briefs. North-star metric set.
Google Ads campaign management.
Search (keyword-targeted, highest intent), Display (visual banners — retargeting + similar audience), Performance Max (AI-automated multi-channel), Shopping (e-commerce), YouTube (in-stream + bumper + masthead). Campaign structuring, keyword research (1,000-5,000 keyword coverage), ad groups, negative keyword lists, conversion tracking (Google Analytics 4 + Google Ads conversion + Tag Manager), Quality Score optimisation.
Meta Ads (Facebook + Instagram).
Conversion campaigns, retargeting (site visitors + lookalike + customer list), creative testing cadence (4-8 new variants/week), Reels ads, Stories ads, Carousel ads, Collection ads. Pixel + CAPI (server-side conversion) setup — critical post iOS 14.5+ for tracking accuracy.
TikTok Ads.
The fastest-growing channel for young audiences (16-35). Spark Ads (organic post boost), TopView (full-screen takeover), Branded Hashtag Challenge, in-feed ads. Creative production: 9-15 sec vertical video, sound-on, hook in the first 3 seconds. Either produced by us or via influencer partnership.
LinkedIn Ads (B2B).
Sponsored Content, Message Ads (Conversation Ads), Lead Gen Form, dynamic ad. Most expensive CPC (€0.50-€1.50), but the highest conversion value in B2B. Targeting: company size + sector + job title + seniority + interest.
YouTube Ads.
TrueView in-stream (skippable), Bumper (6-sec non-skippable), Discovery (search + home placements). Ideal for brand awareness + product education. Average CTR 0.5-2%; lifts purchase intent 3-5×.
Creative production.
Ad graphics + video + copy at 6-12 new variants/week. A/B + multivariate testing (creative + audience + bidding), scaling winners.
Investment.
Monthly ad management fee from €400 (for €800-€2,500 ad budgets); media spend separate. Management fee is either 15-20% of ad spend or a flat retainer. ROAS targets: month 1 1.5-2×, month 3 3-4×, month 6 4-6× (varies by sector and product margin). > "If you turn off ads, does the business stop?" is the right question. A healthy mix is short-term 60-70% paid, long-term 30-40% organic (SEO + content + organic social) — living on ads alone is fragile.
— Deliverables
Exactly what you get.
A transparent list. Each item's scope, deliverable format and acceptance criteria are spelled out in the contract.
Creative asset production
Ad image + video + caption + headline + description + A/B variants (8-12 per campaign).
Google Ads campaign setup
Search + Display + PMax + Discovery + YouTube In-Stream + YouTube Shorts.
Meta Ads campaign setup
Facebook + Instagram + Reels + Stories, Conversion API + server-side GA4 integration.
TikTok + LinkedIn campaigns
TopView + In-Feed + Spark Ads (TikTok) + Sponsored Content + Lead Gen Forms (LinkedIn).
Weekly optimization
Keyword + audience + budget + bid strategy + creative variant testing.
Monthly performance report
CPC + CPM + CTR + CVR + CAC + LTV + ROAS metrics detailed analysis + recommendations.
Monthly 2-hour strategy session
Seasonal campaign planning + new channel evaluation + budget expansion discussion.
— Why DijiPal
Our edge for Advertising & Promotion.
6+ channel integrated management
Google + Meta + TikTok + LinkedIn + X + Pinterest one panel, attribution combined.
Performance Marketing Stack
Meta CAPI + server-side GA4 + LinkedIn Insight Tag + TikTok Pixel — 2026 modern infrastructure.
Weekly optimization
Continuous A/B test + budget optimization + creative refresh — not passive management.
Transparent reporting
Monthly every metric + every account access yours, no hidden commission, accurate attribution.
— Process
From brief to delivery.
Clear steps, clear timelines, no surprises.
01
Audit
Existing ad accounts audit, attribution model, conversion path, budget efficiency analysis.
1 week
02
Strategy
Audience map, channel prioritization, campaign structure, creative brief.
1 week
03
Setup
Performance Marketing Stack, custom event configuration, conversion path setup, attribution model selection.
1-2 weeks
04
Launch
Campaigns go live, intensive first-week optimization, A/B test initiation.
1 week
05
Continuous Optimization
Weekly optimization + monthly report + seasonal campaign planning.
Continuous
— Packages
Transparent pricing.
Quote on brief day, contract on signing day. No surprise pricing.
Single Channel
₺12,000/month
3-month min.
Single channel — Google Ads or Meta Ads.
- Single-channel campaign management
- Weekly optimisation
- A/B testing
- Monthly performance report
- Monthly 1-hour strategy call
- Performance Marketing Stack (basic)
Recommended
Multi-Channel
₺25,000/month
6-month min.
3 channels — Google + Meta + TikTok.
- All Single Channel features
- Integrated management of 3 channels
- Cross-channel attribution
- Monthly 2-hour strategy call
- ABM (Account-Based Marketing) plan
- Retargeting sequence
- Performance Marketing Stack (full)
Full Spectrum
₺45,000/month
12-month min.
6+ channels + influencer + ABM.
- All Multi-Channel features
- Management of 6+ channels (Google + Meta + TikTok + LinkedIn + X + Pinterest)
- Influencer partnerships + advertising combined
- LinkedIn ABM + Sales Navigator + Apollo integration
- Conversation Ads automation
- Monthly 4-hour strategy call
- 2 major campaigns per year
All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract
— Everything included
Standard package contents.
Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.
- Existing ad accounts audit
- Target audience strategy (lookalike + demographics + interests + behavior + retargeting)
- ABM (Account-Based Marketing) list development
- Creative asset production (visual + video + caption + headline)
- A/B variations (8-12 variants per campaign)
- Google Ads kampanya kurulumu (Arama + Display + PMax + YouTube)
- Meta Ads kampanya kurulumu (Facebook + Instagram + Reels)
- TikTok Ads + LinkedIn Ads + X Ads + Pinterest Ads
- Performance Marketing Stack (Meta CAPI + server-side GA4 + LinkedIn Insight Tag + TikTok Pixel)
- Custom event configuration
- Conversion path setup
- Attribution model selection (data-driven, last-click, multi-touch)
- Retargeting sequence (7 days + 30 days + 90 days)
- Weekly optimization
- Monthly performance report (CPC + CPM + CTR + CVR + CAC + LTV + ROAS)
- 1-4 hours of monthly strategy consultation
— Stack
The tools we use.
We work with modern, proven technology.
Google Ads
Google Tag Manager
Meta Ads Manager
Meta Conversion API
TikTok Ads Manager
LinkedIn Campaign Manager
X Ads Manager
Pinterest Ads
Apollo.io
LinkedIn Sales Navigator
6sense
Looker Studio
— Case study
Anonymous B2B SaaS — Multi-Channel Performance
15-person DevOps SaaS — ₺320K monthly MRR
Advertising & Promotion
Problem
Only Google Ads, ROAS 1.8x (very low), CAC ₺2,400 (industry avg ₺1,200), TikTok + LinkedIn never tried.
Solution
Multi-Channel package (₺25K/month) selected. 6-month engagement: Google + Meta + LinkedIn 3-channel integrated management, full Performance Marketing Stack setup, ABM (300 target accounts), LinkedIn Conversation Ads automation, Conversion API + server-side GA4. Cross-channel data-driven attribution model.
Results
ROAS 1.8x → 4.6x (3x growth)
CAC ₺2,400 → ₺820 (-66%)
MRR ₺320K → ₺640K (6 months)
LinkedIn ABM conversion +180%
Trial signups +312%
— FAQ
Frequently asked.
Is the ad budget separate?
Yes, ad budget is separate from the management fee. We recommend a minimum ad budget of ₺25,000/month, or ₺75,000+ for multi-channel campaigns. The budget is yours; we only charge the management fee (₺12,000-₺45,000/month depending on the package).
What is the Performance Marketing Stack?
A modern attribution and measurement infrastructure: Meta Conversion API (server-side pixel) + server-side GA4 + LinkedIn Insight Tag + TikTok Pixel + Google Enhanced Conversions + Klaviyo CDP. Due to iOS 14.5+ tracking restrictions and the deprecation of third-party cookies, this is mandatory in 2026.
How does ABM (Account-Based Marketing) help me?
In B2B sales, we list target accounts (e.g. "finance firms with 50+ employees in Istanbul") via LinkedIn Sales Navigator + Apollo + 6sense, then run account-based landing distribution + LinkedIn Conversation Ads + Sponsored Content automation. 5-10 touchpoints per customer, 5-10x conversion lift. Included from the Multi-Channel package onwards.
Is creative asset production included?
Yes, 8-12 variants per campaign (visual + video + caption + headline) are produced by DijiPal. If a shoot is required, studio + model + crew is optional at extra cost (₺25K-₺75K per shoot). Stock visuals + AI-generated visuals + visuals submitted by your team are aligned to the templates.
Which attribution model is used?
The Standard package uses data-driven attribution (Google + Meta machine learning). The advanced package adds multi-touch attribution (UTM setup + server-side tracking + Klaviyo CDP). Last-click is the legacy approach and is only used if the client requests it.
What ROAS target should we aim for?
It depends on your industry: e-commerce 3-5x, B2B SaaS 5-8x, services 4-6x, real estate 8-12x. The first 3 months are a learning period (algorithms are learning your customer data); from month 4 onwards, target ROAS is reached. If targets are not met, the campaign structure is revised.
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— Client testimonials
What clients say.
★★★★★
He built our law firm a measured, trustworthy website tailored to us. KVKK compliance, the appointment infrastructure, and client communication — every detail was thought through. The work was professional and transparent throughout — and the result far exceeded my expectations.
DK
Av. Dilber K.
Corporate Lawyer
★★★★★
He built my entire digital presence from scratch, from brand identity to website. He understands the sensitivities of my field and ensured full compliance with Ministry of Health regulations. My patient engagement has visibly increased.
FY
Dyt. Fatma Y.
Specialist Dietitian
★★★★★
We built a pre-registration list for an 84-unit residential project. 312 forms before launch, 41 sales in the first 30 days. Average cost per lead dropped to a third of the industry average. Transparent process, professional team.
MY
Mehmet Y.
Developer / Investor
— Next step
Let's work on this service.
Send your brief and I'll respond within 24 hours. Transparent process, fixed price, expected quality.