Every sector works differently. A law firm site is not designed like a hotel; restaurant communication is not done like a construction firm. 16 years across 27 sectors.
A law firm's website is not just a showcase — it's a signal of reputation. The design must be measured, trustworthy and professional. Not flashy advertising or eye-catching imagery; typography, hierarchy and clean copy take centre stage.
I produce content within the Turkish Bar Association's ethical rules and build GDPR-compliant forms and appointment systems. Client confidentiality, certified SSL and secure communication are defaults on every project.
Healthcare communication is a heavily regulated field. I craft a restrained, trust-building voice that stays within the Ministry of Health's "Healthcare Services Promotion Regulation." Restricted content like patient testimonials, before/after photos and promotional offers is carefully filtered out.
I design appointment-focused sites for clinics, dietitians, physiotherapists and dentists with clean information architecture and seamless mobile experience. The medical team page, service list and transparent process narratives are the most critical pages.
Three things win on hotel and boutique-stay sites: high-quality imagery, fast booking and multi-language support. The guest wants to see the room, see the price and book in under 30 seconds — straight from the homepage. Experience over narrative.
To reclaim traffic from platforms like Booking, Expedia and Airbnb, I build direct booking, loyalty discount and exclusive package pages. The hotel's "soul" — its views, food and architecture — should carry the site.
In food and drink, the brand starts on the plate — packaging, menu, storefront and digital must all stay consistent. What guests see on social should match what they see in the room. Here, 70% of the work is photography, 30% is words.
Digital menus (QR), Google Maps optimisation, table reservations and Instagram integration are the most frequent needs. I also set up a separate workflow for review management (Yandex, TripAdvisor).
Construction and architecture firms have long, B2B-heavy sales cycles. The site's first job is to show reference projects and engineering capacity without leaving room for doubt. Not muddy site photos — renders and technical drawings.
I build mini-portfolios that present ongoing and delivered projects in a card format with m² · location · client info, plus a dedicated corporate quality page for ISO and licence certificates. A downloadable PDF company profile is essential for investors.
A tech company's site is a marketing page — it has to explain the product in 8 seconds, prove the benefit and drive trial. Every pixel here should serve the "click demo" goal. Aesthetics must never lag behind function.
For B2B SaaS, enterprise software and dev studios: conversion-focused landing pages, skills pages, pricing comparison, case studies and developer documentation. A/B testing infrastructure ships by default.
For CPA and chartered tax advisor offices, the site is the digital extension of "trust in expertise." It's content-strategy-heavy: tax calendars, annual announcements, regulatory change summaries. Visuals are minimal, typography academic, palette restrained.
Instead of "request a quote," I design a "book a discovery call" approach — plus client portals & document-sharing infrastructure (e-invoices, tax filings). Growth comes from content & LinkedIn, not advertising.
In biomedical and lab equipment, the buyer is an engineer, physician or procurement specialist. They need raw data, not aesthetics: specs, certificates, regulatory compliance, warranty, service coverage. The site has to act as a technical showcase.
I build a system that makes datasheet PDFs both downloadable and searchable, with filterable CE/FDA/IVDR certificates. Distributor applications get their own flow; tender document requests are one-click.
For NGOs, the digital presence is built around donations, volunteering and impact storytelling. It has to spark the urge to "join in." Not corporate, but not amateur either — balanced between emotional story and concrete numbers.
I design donation flows (card, bank transfer, regular supporters), volunteer applications, reporting (annual transparency) and campaign management modules. Impact measurement (how many people we reached, how many books we distributed) is shown via visual infographics.
For HR agencies, headhunters and career platforms, the audience is twofold: candidate and employer. The site has to win over both segments at once. For the candidate it must speak to "the future on offer"; for the employer, "depth of the talent pool and process transparency."
I design job listing management, automatic CV collection, ATS integration (Workable, Greenhouse) and a candidate portal. Employer brand pages are modular — add a company and the template fills itself.
Conversion-focused, fast and secure shopping experiences for e-commerce stores and online retailers. Product catalogs, cart systems and payment integrations.
Visual-first, appointment-led and social-media-integrated websites for beauty salons, hairstylists, aestheticians and spas. Service galleries and expert profile systems.
Learning-encouraging, accessible digital campuses for schools, language academies and online course platforms. Course catalog, enrollment and certification systems.
Creative, visually striking and e-commerce-ready digital collections for fashion designers, boutiques and textile brands. Collection management, pre-orders and size/color systems.
B2B-focused, technical-credibility-showing and export-ready corporate portals for manufacturing, textile and industrial businesses. Product catalogs, certificates and supplier networks.
Naturalness-emphasizing, sales-driven digital farm showcases for agriculture, food producers and livestock companies. Product catalogs and local marketing.
Authority-demonstrating, case-study-led and conversion-optimized portals for management consulting, accounting and business services firms. Service catalog and client references.
Search-powered listing systems, virtual tour integration and lead-driven landing design for real estate offices, developers and housing projects.
Stock-managed listings, service booking and parts e-commerce for galleries, auto-service shops, tyre dealers and fleet rental companies.
Membership management, class booking and PT matching for gyms, pilates, yoga, crossfit studios and sports academies.
Real-time quote engines, tracking systems and B2B portals for freight, cargo, warehousing and international transport firms.
Catalogue galleries, calendar booking and quote management for wedding planners, conferences, galas and corporate events.
Online appointments, food subscription e-commerce and pet-record management for veterinary clinics, pet shops and pensions.
Real-time price comparison, online policy sales and renewal management for independent insurance agencies and brokers.
Product catalogues, 3D visualisation and custom-order management for furniture brands, interior architecture studios and bespoke ateliers.
Lead-driven landings, calculators and technical project showcase sites for solar, wind and energy efficiency companies.
Exhibition calendars, collection archives, online sales and digital tours for galleries, museums, cultural centres and individual artists.
Typical project, average timeline and investment range — a quick summary to see your industry's digital transformation map clearly.
The figures above are starting references; the final quote varies depending on each brief's scope.
Case studies, brand books, mockups, brand book pages and full industry reference sets are all live on my Behance. The process behind the frames you see on this page — the drafts and "before/after" comparisons — all live there.
Working with someone who speaks your industry's language instead of a generic designer cuts brief-reading time in half — and your first mockup round lands much closer to target. The win isn't just time, it's ROI.
A page built for a law firm is built on entirely different psychology than one built for a restaurant. A law office demands "measured typography, clean hierarchy, awareness of bar ethics"; a restaurant wins with "high-quality imagery, instant menu access, local SEO signals." Industry expertise removes the need to relearn these differences brief by brief — the first draft comes out far more on-target.
Specific UX decisions come from industry experience: on a SaaS site, the "demo CTA" should sit at the top right of the hero; on a clinic site, "book online" must be visible above the fold; on a B2B industrial site, "download PDF profile" should be pinned to the top nav. These micro-decisions let me apply on the first brief what a generic agency would only learn in round 3 or 4.
The most critical issue is regulatory awareness. Advertising codes in healthcare, bar ethics in legal marketing, capital-markets framework in finance, CE/FDA compliance in biomedical — designing without these limits in mind costs you both reputation and money. An industry-focused approach maps these invisible walls at the brief stage and avoids the later "we have to take this down" surprise.