Format & grid system
Fold type (bi-fold/tri-fold/Z-fold/gate-fold) or page-flow decision + InDesign master template (column grid, margins, header/footer).
D
Doğucan Güler®
Advertising Agency · Est. 2010
SERVICE — GRAPHIC DESIGN
Promotional Brochures and Product Catalogs That Carry Your Brand Across the Page
Brochure & Catalog Design.
From 2/3-fold brochures to 20+ page corporate catalogs. InDesign master template, print-ready CMYK PDF + interactive digital PDF, press-compliant bleed — all in one package.
starting from ₺4.500
1-2 weeks
Graphic Design
1-4 weeks
Brochure → catalog delivery
2 formats
Print + digital interactive PDF
PDF/X
Press-compliant, zero rejects
CMYK + bleed
Genuinely print-ready
— Service detail
What do we offer?
A brochure or catalog is your brand's tangible sales rep — the customer holds it on their desk, flips through it, keeps it. A good catalog carries not information but decision: it governs which product is seen, on which page, in which order. A bad catalog is full but unread pages, an inconsistent grid, low-resolution imagery, colour that shifts on press, text clipped at the trim..
Brief and content inventory (2-4 days).
We clarify what you're telling and to whom: product/service list, target page count, format (folded brochure vs multi-page catalog), use case (trade fair, field sales, email, web download), print run and budget. Existing images, copy, logo and brand colours are gathered; gaps are listed (does photography need shooting, does copy need writing).
Format and grid decision.
For brochures the fold type is set: bi-fold (4 faces), tri-fold / roll-fold / Z-fold (6 faces), gate-fold. For catalogs the page flow and grid system are built — 8, 12, 16, 20, 24+ pages. An InDesign master page is created: column grid, margins, header/footer, page numbers, repeating section headers. The master template lets 8 pages and 40 pages flow with the same consistency.
Concept and design (5-10 days).
We present a cover + 2-4 sample inner-page directions (all faces for a brochure). Typographic hierarchy (heading / subhead / body / spec data / price), colour system, image placement grid, product-card layout, icon and infographic language are defined. 2026 trends: bold typography + high contrast, editorial (magazine-style) layout, QR / augmented-reality bridges, sustainable print (FSC stock, soy inks) notes.
Layout and typesetting (prepress).
All pages are laid out in the approved direction. Prepress is the most critical technical stage: - CMYK colour profile (not RGB — the screen-to-press difference is managed) - 3 mm bleed + trim and fold guides - 300 DPI image resolution check - Fonts embedded / outlined - Rich black and total ink limit control - Press-compliant PDF/X-1a or PDF/X-4 output
Revision (2 rounds).
2 revision rounds on the selected layout: copy/image swaps, page order, colour-typography fine-tuning, adding/removing products. A comprehensive direction change (rebuilding the whole grid) is not a revision; that's an add-on.
Dual delivery: print + digital.
A print PDF for the press + a digital interactive PDF for on-screen sharing (clickable table of contents, internal links, hyperlinks to product pages, lightweight file size). Optional InDesign source (.indd) package + used assets + font list.
Investment.
Folded promotional brochure from €150. 8-page corporate catalog €420. 20+ page product catalog from €920. Duration: brochure 1 week, catalog 2-3 weeks. Timeline shortens if content and photography are ready. > A catalog is measured not by page count but by decision architecture. It's not 40 full pages but the layout that takes the customer to the right product in 3 pages that wins. Always take a physical proof (press proof) before sending to print — the colour on screen is not the colour on paper.
— Deliverables
Exactly what you get.
A transparent list. Each item's scope, deliverable format and acceptance criteria are spelled out in the contract.
Cover & sample page direction
Cover + 2-4 inner-page design directions; typographic hierarchy, colour system, product-card layout, infographic language.
Full-page typesetting
Copy + image layout in the approved direction; consistent grid, balanced whitespace, readable flow.
Print-ready PDF
CMYK, 3 mm bleed, trim + fold guides, 300 DPI, embedded fonts — press-compliant PDF/X.
Digital interactive PDF
Clickable table of contents + internal links + product/web hyperlinks, lightweight file — for email and web sharing.
Image optimisation
Cropping, colour correction, background cleanup and resolution check of existing product photos.
2 revision rounds
Copy/image swaps, page order, colour-typography fine-tuning, adding/removing products.
Source & font package
Optional InDesign (.indd) package + used assets + font list + press handoff note.
— Why DijiPal
Our edge for Brochure & Catalog Design.
Genuinely print-ready
CMYK, bleed, trim/fold guides, 300 DPI, PDF/X — no press rejects it. An amateur file costs time and money at the press.
Decision architecture
We design not full pages but the flow that takes the customer to the right product. Page flow and grid are built for selling.
Master-template discipline
With an InDesign master page, 8 and 40 pages share the same consistency; adding products later is easy, cheap and fast.
Dual format in one job
Print PDF + digital interactive PDF delivered together — ready for the press, email and web at once.
— Process
From brief to delivery.
Clear steps, clear timelines, no surprises.
01
Brief & inventory
Product/service list, target page count, format, use case (fair/field/email/web), print run; existing images-copy gathered, gaps listed.
2-4 days
02
Format & grid
Fold type or page-flow decision; InDesign master template (column grid, margins, header/footer, page numbers) is built.
1-2 days
03
Concept
Cover + sample inner-page direction; typographic hierarchy, colour system, product-card and infographic language presented.
5-7 days
04
Layout & prepress
All pages laid out; CMYK, bleed, 300 DPI, font embedding, PDF/X prepress prepared.
3-7 days
05
Revision
2 revision rounds on the selected layout; copy/image, page order, colour-typography fine-tuning.
3-5 days
06
Dual delivery
Print-ready PDF/X + digital interactive PDF + optional InDesign source & font package.
1-2 days
— Packages
Transparent pricing.
Quote on brief day, contract on signing day. No surprise pricing.
Promotional Brochure
₺4,500₺4,500
1 week
Single folded brochure (bi/tri-fold).
- Fold-type consultancy (bi-fold/tri-fold/Z-fold)
- Cover + all faces design
- Typography + colour system
- 2 revision rounds
- Print-ready PDF/X (CMYK + bleed)
- Digital PDF (web/email)
- Existing image optimisation (up to 5 images)
Recommended
Corporate Catalog (8 Pages)
₺12,500₺12,500
2 weeks
Multi-page catalog + master template.
- All Brochure features
- 8 pages + cover (front/back)
- InDesign master template (expandable)
- Table of contents + section headers
- Product/service card layout
- Image optimisation (up to 20 images)
- Digital interactive PDF (clickable TOC)
- InDesign source (.indd) package
Product Catalog (20+ Pages)
₺28,000₺28,000
3-4 weeks
Comprehensive product catalog + full system.
- All Corporate Catalog features
- 20+ pages (scales to 24/32/40)
- Category/collection sectioning system
- Product card + spec-table layout
- Infographics + iconography
- QR code / web-product bridges
- Print consultancy (stock/binding/finish + press guidance)
- Copywriting support (on request)
- 60 days update support
All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract
— Everything included
Standard package contents.
Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.
- Brief + content inventory (page count, format, use case, print run)
- Fold type / page-flow consultancy
- InDesign master template (column grid + margins + header/footer)
- Cover + sample inner-page direction presentation
- Typographic hierarchy + colour system + product-card layout
- Typesetting and layout of all pages
- Optimisation of existing product images (crop + colour + resolution)
- Prepress (CMYK + 3 mm bleed + trim/fold guides + 300 DPI + font embedding)
- Press-compliant PDF/X output
- Digital interactive PDF (clickable TOC + links)
- 2 rounds of revision
- InDesign source (.indd) + font list package
- Print consultancy (stock / binding / finish guidance)
- 30 days of free implementation support
— Stack
The tools we use.
We work with modern, proven technology.
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat Pro (PDF/X + interaktif PDF)
Pantone Connect
— Case study
Furniture Manufacturer — 32-Page Product Catalog
B2B furniture manufacturer (anonymous) — dealer and project sales
Graphic Design
Problem
The existing catalog was made in Word, with low-resolution product photos, inconsistent page layout and colours shifting on press. 120+ products were scattered, dealers couldn't find products, and the team hesitated to hand the catalog out at fairs.
Solution
The Product Catalog package (₺28,000) was selected. First a content inventory was built and products were grouped into 6 collections. An InDesign master template was set up; a standard card for each product (image + name + code + dimensions + material table). 32 pages were laid out, with CMYK + bleed + PDF/X prepress. A QR-bridged digital interactive PDF was also produced. Existing photos were optimised and 18 weak images were flagged for reshoot.
Results
Demand at the fair outstripped supply; a 2nd print run was ordered
Dealer 'can't find the product' complaints dropped to zero (collection sectioning)
The digital PDF was sent to dealers instantly via WhatsApp/email
Colour consistency on press: proof = final (zero press rejects)
Adding a new product took 1 day thanks to the master template
— FAQ
Frequently asked.
Is pricing calculated per page?
No, we work package-based. A folded promotional brochure starts from ₺4,500, an 8-page corporate catalog is ₺12,500, a 20+ page product catalog starts from ₺28,000. For non-standard page counts (e.g. 12, 16, 32 pages) additional pages are priced per page after the master template is built; that's why a 40-page catalog is not 5× an 8-page one — the real effort is in the template and the system.
Is printing included in the price?
No. The price includes design + a print-ready PDF/X file; physical printing (the press) is separate because cost varies greatly by paper stock, binding, finish (matte/gloss lamination, spot varnish, embossing) and quantity. We refer you to our partner presses, get quotes and manage the proofing process — but you pay the print cost directly to the press. If you prefer, we can prepare a print-inclusive turnkey quote.
Who provides the content and photos?
You usually provide the copy and product photos — you know your sector and products best. We optimise your existing images (crop, colour, background, resolution) and flag missing or low-quality ones. Copywriting and professional product photography are offered as add-on services; in the Product Catalog package, copywriting support is included on request.
How long does the process take?
A folded brochure takes about 1 week, an 8-page catalog 2 weeks, a 20+ page catalog 3-4 weeks. Brief 2-4 days, concept 5-7 days, layout and prepress 3-7 days, revisions 3-5 days. If content (copy + photos) is ready and approvals come quickly the timeline shortens; missing content is the biggest cause of delay.
How many revisions do I get?
All packages include 2 revision rounds on the approved layout: copy/image swaps, page order, colour and typography fine-tuning, adding/removing products. A comprehensive direction change (rebuilding the whole grid and cover) doesn't count as a revision; that's an add-on. Within 30 days of delivery, minor corrections (typos, price updates) are free.
Will the press reject the file?
No — this is the technical core of the job. Files are delivered to the PDF/X standard: CMYK colour profile, 3 mm bleed, trim and fold guides, 300 DPI imagery, embedded fonts. Rich black and total ink limit are checked. So you won't face a 'file not suitable' problem at the press.
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— Müşteri yorumları
What clients say.
★★★★★
He built our law firm a measured, trustworthy website tailored to us. KVKK compliance, the appointment infrastructure, and client communication — every detail was thought through. The work was professional and transparent throughout — and the result far exceeded my expectations.
DK
Av. Dilber K.
Corporate Lawyer
★★★★★
He built my entire digital presence from scratch, from brand identity to website. He understands the sensitivities of my field and ensured full compliance with Ministry of Health regulations. My patient engagement has visibly increased.
FY
Dyt. Fatma Y.
Specialist Dietitian
★★★★★
We built a pre-registration list for an 84-unit residential project. 312 forms before launch, 41 sales in the first 30 days. Average cost per lead dropped to a third of the industry average. Transparent process, professional team.
MY
Mehmet Y.
Developer / Investor
— Next step
Let's work on this service.
Send your brief and I'll respond within 24 hours. Transparent process, fixed price, expected quality.