01
Market Analysis
Industry map, direct + indirect competitor analysis, market gap (white space) identification.
1 week
SERVICE — BRAND IDENTITY
Where, How, and Against Whom Do You Stand in the Market?
Branding & Strategy.
Positioning, message architecture and brand tone strategy.
starting from ₺18.500
4-6 weeks
Brand Identity
- Strategy doc
- 60+ pages
- Customer interview (test)
- 15-20
- Activation roadmap
- 12 months
- Team onboarding
- Workshop
— Service detail
What do we offer?
Branding starts with intellectual scaffolding that comes BEFORE visual identity. A company says "what it sells"; a brand says "why it exists." Strategic branding builds the framework that clarifies your position in the customer's mind, separates you from competitors and steers your long-term business decisions..
Market and competitor analysis.
A visual-message-positioning map of the top 25 brands in your sector. Competitors' websites, social media, press mentions, customer reviews and PR narratives are dissected. "Does no one talk about this?" — that's your white space. Mapped as an 8-12 page visual report.
Audience deepening.
Demographics aren't enough — psychographics (motivations, fears, dreams, purchase blockers), behavioural segments (heavy/light/lapsed), decision-stage awareness (problem-aware → solution-aware → product-aware → most-aware). Survey + 5-8 in-depth interviews + social listening. Output: 3-5 detailed persona cards.
Brand positioning.
"For a specific audience, in a specific category, with a specific promise, backed by specific proof." A brand that can write that sentence on its own recovers 40% of marketing spend. Positioning statement + proof pillars (3-5 supporting arguments) + competitive differentiation hook.
Brand architecture.
Mono-brand? Brand family (master brand + sub-brands)? Endorsed (Marriott — Courtyard by Marriott)? House of brands (P&G model)? Architecture directly shapes product strategy, marketing budget and M&A scenarios. Wrong architecture is expensive to fix retroactively.
Message and story framework.
Brand mantra (3-5 words, internal), tagline (external), elevator pitch (30 seconds), founder story arc, customer-as-hero narrative (StoryBrand — customer is hero, brand is guide), 5 key messages (variants for 3 audiences).
Launch and internal alignment.
Branding work isn't "just hand over a design file." Employee training (1-2 hour workshop), 1-day strategy day for executives, voice training for the customer-facing team, pitch-deck adaptation for sales. The brand has to work inwards too, not just outwards.
Investment.
Branding & strategy packages start at €600 (SME scale); mid-market €1,700-€3,800, enterprise €7,500+. Duration: 4-12 weeks. Usually taken BEFORE Brand Design & Development; or as a standalone diagnostic when an existing brand "isn't working." > Get the strategy right once and the next 5 years of visual identity, marketing messages, product decisions and pricing all lean on that spine. Get it wrong, and you'll burn money for years.
— Process
From brief to delivery.
Clear steps, clear timelines, no surprises.
02
Target Audience
ICP definition, B2B/B2C distinction, 3-5 detailed personas, customer journey map.
3-5 days
03
Positioning
Positioning statement, unique value proposition, brand promise, founder story.
1 week
04
Message Architecture
Hierarchical messaging + voice & tone framework + example texts.
3-5 days
05
Activation
12-month roadmap, KPI framework, monthly reporting plan, team onboarding workshop.
3-5 days
— Packages
Transparent pricing.
Quote on brief day, contract on signing day. No surprise pricing.
Quick Strategy
u20ba18,500u20ba18,500
2-3 weeks
For new brands or small rebrands.
- Market analysis (summary)
- 3 direct competitors
- ICP + 2 personas
- Positioning statement
- Message architecture (summary)
- 6-month roadmap
- 1-hour workshop
Recommended
Standard Strategy
u20ba38,500u20ba38,500
3-4 weeks
For refreshing existing brands.
- All Quick features
- Detailed market map
- Detailed analysis of 5-8 competitors
- ICP + 5 personas
- Customer journey map
- 12-month activation roadmap
- Brand tone sample copy
- 2-hour workshop
- Positioning test (15 customer interviews)
Enterprise Strategy
u20ba75,000+u20ba75,000+
4-6 weeks
For multi-brand / multi-language structures.
- All Standard features
- Brand architecture (parent + sub-brand)
- Multi-language messaging (TR + EN)
- Quantitative market research (200+ survey respondents)
- Industry trade show + organisation map
- 24-month roadmap
- 4-hour workshop + 90 days of follow-up calls
All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract
— Everything included
Standard package contents.
Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.
- Market map report
- Direct + indirect competitor analysis (3-8 competitors)
- ICP (Ideal Customer Profile) definition
- B2B/B2C separation + segment map
- Detailed persona (2-5 people)
- Customer journey map
- Pozisyon ifadesi + unique value proposition
- Marka vaadi + kurucu hikayesi
- Message hierarchy (category/segment/funnel)
- Marka tonu (voice & tone framework)
- Sample texts (3-5 scenarios)
- Activation roadmap (6/12/24 months)
- KPI framework + reporting plan
- 60+ sayfa strateji belgesi (PDF + sunum)
- 1-4 hour team onboarding workshop
- Konumlanma testi (Standart paketten itibaren)
— Stack
The tools we use.
We work with modern, proven technology.
Notion
Miro
Google Forms / Typeform (anket)
SEMrush / Ahrefs (rakip)
Brandfetch
SimilarWeb
Adobe XD
— Müşteri yorumları
What clients say.
★★★★★
He built our law firm a measured, trustworthy website tailored to us. KVKK compliance, the appointment infrastructure, and client communication — every detail was thought through. The work was professional and transparent throughout — and the result far exceeded my expectations.
DK
Av. Dilber K.
Corporate Lawyer
★★★★★
He built my entire digital presence from scratch, from brand identity to website. He understands the sensitivities of my field and ensured full compliance with Ministry of Health regulations. My patient engagement has visibly increased.
FY
Dyt. Fatma Y.
Specialist Dietitian
★★★★★
We built a pre-registration list for an 84-unit residential project. 312 forms before launch, 41 sales in the first 30 days. Average cost per lead dropped to a third of the industry average. Transparent process, professional team.
MY
Mehmet Y.
Developer / Investor
— Next step
Let's work on this service.
Send your brief and I'll respond within 24 hours. Transparent process, fixed price, expected quality.