Eczane design.
Bringing your pharmacy's duty schedule, consultation services, and local visibility together in a compliant, trustworthy digital presence.
What we focus on for Eczane brands.
Every industry has its own dynamics. We go deep on the topics that have practical impact for Eczane.
Content architecture centered on consultation services rather than drug/product promotion
KVKK-compliant, minimal-data consultation and contact forms avoiding special-category health data exposure
Hyper-local SEO visibility for neighborhood-level 'nearest pharmacy' and 'on-duty pharmacy' searches
Typical problems for Eczane brands.
Bottlenecks we keep seeing while working with Eczane brands over the years. If they sound familiar, you're not alone.
Working hours and on-duty status differ across Google, social media, and the website, so customers arrive to a closed door or call on the wrong day.
→ DijiPal approachPharmacists want to feature dermocosmetic and supplement products but don't know which wording crosses into prohibited drug advertising, and content later gets flagged and pulled.
→ DijiPal approachForms like 'skin analysis' or 'medication consultation' invite users to disclose conditions or medications, which then travels unencrypted by email with no KVKK consent notice.
→ DijiPal approachCustomers repeatedly call to check availability of seasonal items (flu medication, tick-vaccine consultation) because the site shows nothing, pulling staff away from prescription work.
→ DijiPal approachAn outdated Google listing (address or duty schedule) conflicts with the site, eroding trust in local search and misdirecting customers.
→ DijiPal approachOur edge for Eczane.
DijiPal, eczacılık mevzuatına (ilaç reklamı yasağı, T.C. sınırlamaları) hakim, sağlık verisini KVKK'nın özel nitelikli veri rejimine uygun şekilde işleyen bir ajans yaklaşımı sunar. Sitenin merkezine ürün satışı değil, eczacının gerçek uzmanlık alanlarını (dermokozmetik danışmanlığı, aşı takibi, ölçüm hizmetleri) ve nöbetçi/mesai bilgisini koyar. Google Business Profile ile web sitesi arasında senkronize, tek doğru kaynak (single source of truth) kurgusu sağlanır; nöbet takvimi otomatik güncellenir. Danışmanlık formları minimum veri toplama ilkesiyle tasarlanır, açık rıza metni ve şifreli iletim standarttır — e-postayla düz metin sağlık verisi asla gönderilmez. Yerel SEO çalışması genel "eczane" değil, mahalle/ilçe bazlı "nöbetçi eczane" ve "yakınımdaki eczane" arama davranışına göre kurgulanır. Tüm metin içerik, reklam diliyle değil bilgilendirme diliyle yazılır; abartılı vaat, "garanti", öncesi/sonrası gibi ifadeler kullanılmaz, meslek örgütü üyeliği doğal biçimde belirtilir.</parameter> <parameter name="unique_value_en">DijiPal builds pharmacy sites around the real constraints of Turkish drug-advertising regulation and KVKK's special-category health-data rules — centering consultation services and duty-schedule accuracy over product promotion, syncing Google Business Profile with the site as a single source of truth, and using minimal-data, encrypted consultation forms instead of plaintext email.
We evaluate every brief along typical customer behaviour, regulation and competition specific to Eczane.
Our industry-specific workflow.
A streamlined flow proven again and again on Eczane projects. Clear about what we do and what you expect at each step.
Review the pharmacy's consultation services, duty-rotation zone, and existing Google Business Profile against Turkish drug-advertising limits.
Structure pages around services and information rather than product display, planned for neighborhood-level 'on-duty pharmacy' search behavior.
Prioritize duty status and hours at the top of the page, with one-tap map directions and phone access on mobile.
Build a KVKK-compliant, minimal-data consultation form with encrypted delivery, and sync the duty schedule and hours with Google Business Profile.
Final review of content against drug-advertising restrictions and KVKK consent text, verify consistency between Google Business Profile and the site before going live.
We typically use these tools in this industry:
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