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SERVICE — BRAND IDENTITY

Digital Growth Roadmap — Monthly Retainer or Project

Digital Strategy Consulting.

Digital growth roadmap and consulting services.

starting from ₺12.000 Monthly Brand Identity

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8 hrs/mo

Strategy meeting

3-6 months

Project duration

90 days

Follow-up + execution

+312%

Trial signup growth (example)

— Service detail

What do we offer?

Online strategy consulting is about identifying where 20% of effort produces 80% of results in your digital footprint, and turning that into a roadmap. Site live but no traffic? Traffic up but no conversions? Ads running but ROAS low? Social busy but sales contribution unclear? All solvable — but with strategic moves, not reactive ones..

Digital footprint audit (1-2 weeks).

Technical SEO state of the website (Lighthouse, Core Web Vitals, Search Console error reports), content audit (which page gets how much traffic, avg session duration, bounce rate, conversion rate), search visibility (keyword rankings, competitor benchmarking, content gaps), social media health (growth, engagement, audience quality), email list status, ad account efficiency (Google Ads, Meta Ads, LinkedIn Ads). 30-50 page report.

Goal and KPI framework.

"More traffic" is not a goal. The right goal: "Lift B2B leads from 25/month to 60/month by end of Q2, cut cost-per-lead from €25 to €15." SMART goal definition, measurement methodology, reporting cadence (weekly dashboard + monthly deep review). North Star Metric set.

Channel strategy.

Which channel, when, how much? Paid (Google Search + Display + YouTube + Meta + LinkedIn) vs organic SEO vs content marketing (blog + YouTube + podcast) vs email + subscriptions vs partnerships + influencers? Usually a healthy mix is long-tail organic SEO (5-7 year payback) blended with 30-60% short-term paid revenue.

Content and SEO roadmap.

4-12 monthly articles (keyword-targeted), pillar page + cluster structure, internal linking strategy, schema markup, quick-win keywords (low-volume + low-competition), long-game pillar keywords (high-volume + high-competition), backlink acquisition framework.

Conversion optimisation (CRO).

Heatmap analysis (Hotjar, Microsoft Clarity), session recording review, form-abandonment audit, A/B test priority list (8-12 hypotheses), checkout flow optimisation (e-commerce), personalisation layer plan.

3-month roadmap deliverable.

Week-by-week task list (who does it, how many hours, by when), budget split (per channel per month), risk + dependency matrix, success criteria.

Investment.

One-time strategy + audit €400-€900 (depending on project size); monthly retainer consulting (weekly 2-hour Zoom + reporting) starts at €200/month. 3-12 month engagements. > Doing strategy isn't enough — doing the right strategy is, and even more importantly, killing the wrong one. Often the value isn't in the to-do list, it's in the not-to-do list.

— Deliverables

Exactly what you get.

A transparent list. Each item's scope, deliverable format and acceptance criteria are spelled out in the contract.

Monthly 8-hour strategy session

Weekly 2-hour working meeting or monthly 1-hour 8 sessions u2014 flexible format.

Content calendar (3-month forecast)

Blog post + social + email + product launch + campaign u2014 holistic.

Channel optimization recommendations

Organic (SEO + content) + paid (Google + Meta + TikTok) + social + email prioritized.

Monthly performance report

Organic traffic + conversion + customer acquisition cost + lifetime value detailed.

Competitor monitoring + benchmark

5-8 competitors monthly tracking, keyword + ad creative + content + campaign analysis.

A/B test recommendations + results

Landing page + email subject line + ad creative + CTA test plan + result analysis.

KPI dashboard tracking

Looker Studio or custom dashboard, real-time metrics.

Monthly 1 webinar or workshop

Industry trends + team-specific skill development + customer-side training.

— Why DijiPal

Our edge for Digital Strategy Consulting.

Industry + vertical experience

Proven playbooks for 27 industries + 10 verticals; no generic recommendations.

Data-driven decisions

Monthly report, A/B test, attribution model u2014 metric-driven, not gut feeling.

Performance Marketing Stack

Meta CAPI + server-side GA4 + LinkedIn Insight Tag combined measurement u2014 modern infrastructure.

Flexible package

Monthly retainer or project-based u2014 no minimum commitment, expandable by need.

— Process

From brief to delivery.

Clear steps, clear timelines, no surprises.

Audit

Current digital asset audit: SEO, performance, conversion, channel mix, customer cohort.

1 week

Roadmap

12-month forecast activation plan, channel prioritization, KPI framework.

1-2 weeks

Monthly Work

8 hours strategy + content calendar + channel optimization + A/B test routines.

Monthly

Monthly Report

Performance + conversion + cost + recommendations report, real-time dashboard.

Each month

90-Day Follow-up

Project-end 90 days monthly tracking report, sustainable application verification.

90 days

— Packages

Transparent pricing.

Quote on brief day, contract on signing day. No surprise pricing.

Monthly Retainer

u20ba12,000/month

Monthly

For continuous strategic support.

8 hours of strategy per month
Content calendar (planned 3 months ahead)
Channel optimisation
Monthly performance report
Competitor monitoring + benchmarking
A/B test recommendations
KPI dashboard
30 free min. of brainstorming per month

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Recommended

Project (Standard)

u20ba35,000

3 months

Strategy focused on a specific goal.

Detailed roadmap (12 months ahead)
Industry + competitor + customer research
Digital asset audit
Channel strategy (organic + paid + social + email)
Content + product + channel strategy
90 days of execution follow-up
Final report + workshop
1 hour of follow-up per month

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Enterprise Project

u20ba120,000+

6 months

Multi-vertical / multi-channel scope.

All Standard features
Multi-vertical / multi-product strategy
Cross-functional team workshops (4-6 sessions)
ABM (Account-Based Marketing) plan
Full Performance Marketing Stack setup
Industry trade show + organisation map
180 days of execution follow-up
4 hours of strategy calls per month

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All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract

— Everything included

Standard package contents.

Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.

Current digital asset audit report
Roadmap (6/12/24 months)
Content calendar (weekly + monthly + 3 months projected)
Channel optimization recommendations
Performance Marketing Stack setup (Meta CAPI + GA4 server-side + LinkedIn Insight Tag + TikTok Pixel)
Attribution model selection (data-driven, last-click, multi-touch)
Yeniden pazarlama (retargeting) sequence
ABM list development (Apollo + LinkedIn Sales Navigator)
A/B test recommendation + implementation + results analysis
Monthly performance report
KPI dashboard (Looker Studio)
30 min free monthly brainstorm session
90-day implementation follow-up
Sustainable implementation documentation

— Stack

The tools we use.

We work with modern, proven technology.

Google Analytics 4 Google Search Console Meta Conversion API TikTok Pixel LinkedIn Insight Tag Apollo.io LinkedIn Sales Navigator SEMrush Ahrefs Looker Studio Notion Slack