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SERVICE — ADVERTISING & PROMOTION
Performance Marketing — Google + Meta + TikTok + LinkedIn

Advertising & Promotion.

Google Ads, Meta Ads and organic promotion campaigns.

starting from ₺12.000 Monthly Advertising & Promotion
Get a quote for this service View packages →
6+ channels
Integrated management
4-8x
Target ROAS range
Weekly
Optimization cadence
Transparent
Account access stays with you
— Service detail

What do we offer?

Advertising and promotion is the art of reaching the right person, at the right time, with the right message, on the right channel, at the right cost. In 2026, the ad market is 78% digital — Google, Meta, TikTok, LinkedIn and YouTube make up the top 5 platforms. Traditional advertising (print, OOH, radio) has largely given way to digital, but in the right sectors (local services, luxury consumer goods) it still works..

Advertising strategy (1-2 weeks).

Goal definition (awareness → consideration → conversion → loyalty), KPI framework (CPM, CPC, CTR, CPA, ROAS, LTV/CAC), budget allocation (per channel), audience segments (retargeting + lookalike + interest + location + behaviour), creative briefs. North-star metric set.

Google Ads campaign management.

Search (keyword-targeted, highest intent), Display (visual banners — retargeting + similar audience), Performance Max (AI-automated multi-channel), Shopping (e-commerce), YouTube (in-stream + bumper + masthead). Campaign structuring, keyword research (1,000-5,000 keyword coverage), ad groups, negative keyword lists, conversion tracking (Google Analytics 4 + Google Ads conversion + Tag Manager), Quality Score optimisation.

Meta Ads (Facebook + Instagram).

Conversion campaigns, retargeting (site visitors + lookalike + customer list), creative testing cadence (4-8 new variants/week), Reels ads, Stories ads, Carousel ads, Collection ads. Pixel + CAPI (server-side conversion) setup — critical post iOS 14.5+ for tracking accuracy.

TikTok Ads.

The fastest-growing channel for young audiences (16-35). Spark Ads (organic post boost), TopView (full-screen takeover), Branded Hashtag Challenge, in-feed ads. Creative production: 9-15 sec vertical video, sound-on, hook in the first 3 seconds. Either produced by us or via influencer partnership.

LinkedIn Ads (B2B).

Sponsored Content, Message Ads (Conversation Ads), Lead Gen Form, dynamic ad. Most expensive CPC (€0.50-€1.50), but the highest conversion value in B2B. Targeting: company size + sector + job title + seniority + interest.

YouTube Ads.

TrueView in-stream (skippable), Bumper (6-sec non-skippable), Discovery (search + home placements). Ideal for brand awareness + product education. Average CTR 0.5-2%; lifts purchase intent 3-5×.

Creative production.

Ad graphics + video + copy at 6-12 new variants/week. A/B + multivariate testing (creative + audience + bidding), scaling winners.

Investment.

Monthly ad management fee from €400 (for €800-€2,500 ad budgets); media spend separate. Management fee is either 15-20% of ad spend or a flat retainer. ROAS targets: month 1 1.5-2×, month 3 3-4×, month 6 4-6× (varies by sector and product margin). > "If you turn off ads, does the business stop?" is the right question. A healthy mix is short-term 60-70% paid, long-term 30-40% organic (SEO + content + organic social) — living on ads alone is fragile.

— Deliverables

Exactly what you get.

A transparent list. Each item's scope, deliverable format and acceptance criteria are spelled out in the contract.

Audience strategy

Lookalike + demographic + interest + behavior + retargeting + ABM + custom audience build.

Creative asset production

Ad image + video + caption + headline + description + A/B variants (8-12 per campaign).

Google Ads campaign setup

Search + Display + PMax + Discovery + YouTube In-Stream + YouTube Shorts.

Meta Ads campaign setup

Facebook + Instagram + Reels + Stories, Conversion API + server-side GA4 integration.

TikTok + LinkedIn campaigns

TopView + In-Feed + Spark Ads (TikTok) + Sponsored Content + Lead Gen Forms (LinkedIn).

Weekly optimization

Keyword + audience + budget + bid strategy + creative variant testing.

Monthly performance report

CPC + CPM + CTR + CVR + CAC + LTV + ROAS metrics detailed analysis + recommendations.

Monthly 2-hour strategy session

Seasonal campaign planning + new channel evaluation + budget expansion discussion.

— Why DijiPal

Our edge for Advertising & Promotion.

6+ channel integrated management

Google + Meta + TikTok + LinkedIn + X + Pinterest one panel, attribution combined.

Performance Marketing Stack

Meta CAPI + server-side GA4 + LinkedIn Insight Tag + TikTok Pixel u2014 2026 modern infrastructure.

Weekly optimization

Continuous A/B test + budget optimization + creative refresh u2014 not passive management.

Transparent reporting

Monthly every metric + every account access yours, no hidden commission, accurate attribution.

— Process

From brief to delivery.

Clear steps, clear timelines, no surprises.

01

Audit

Existing ad accounts audit, attribution model, conversion path, budget efficiency analysis.

1 week
02

Strategy

Audience map, channel prioritization, campaign structure, creative brief.

1 week
03

Setup

Performance Marketing Stack, custom event configuration, conversion path setup, attribution model selection.

1-2 weeks
04

Launch

Campaigns go live, intensive first-week optimization, A/B test initiation.

1 week
05

Continuous Optimization

Weekly optimization + monthly report + seasonal campaign planning.

Continuous
— Packages

Transparent pricing.

Quote on brief day, contract on signing day. No surprise pricing.

Single Channel
u20ba12,000/monthu20ba12,000/month
3-month min.

Single channel u2014 Google Ads or Meta Ads.

  • Single-channel campaign management
  • Weekly optimisation
  • A/B testing
  • Monthly performance report
  • Monthly 1-hour strategy call
  • Performance Marketing Stack (basic)
Bu paketi seç
Recommended
Multi-Channel
u20ba25,000/monthu20ba25,000/month
6-month min.

3 channels u2014 Google + Meta + TikTok.

  • All Single Channel features
  • Integrated management of 3 channels
  • Cross-channel attribution
  • Monthly 2-hour strategy call
  • ABM (Account-Based Marketing) plan
  • Retargeting sequence
  • Performance Marketing Stack (full)
Bu paketi seç
Full Spectrum
u20ba45,000/monthu20ba45,000/month
12-month min.

6+ channels + influencer + ABM.

  • All Multi-Channel features
  • Management of 6+ channels (Google + Meta + TikTok + LinkedIn + X + Pinterest)
  • Influencer partnerships + advertising combined
  • LinkedIn ABM + Sales Navigator + Apollo integration
  • Conversation Ads automation
  • Monthly 4-hour strategy call
  • 2 major campaigns per year
Bu paketi seç

All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract

— Everything included

Standard package contents.

Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.

  • Existing ad accounts audit
  • Target audience strategy (lookalike + demographics + interests + behavior + retargeting)
  • ABM (Account-Based Marketing) list development
  • Creative asset production (visual + video + caption + headline)
  • A/B variations (8-12 variants per campaign)
  • Google Ads kampanya kurulumu (Arama + Display + PMax + YouTube)
  • Meta Ads kampanya kurulumu (Facebook + Instagram + Reels)
  • TikTok Ads + LinkedIn Ads + X Ads + Pinterest Ads
  • Performance Marketing Stack (Meta CAPI + server-side GA4 + LinkedIn Insight Tag + TikTok Pixel)
  • Custom event configuration
  • Conversion path setup
  • Attribution model selection (data-driven, last-click, multi-touch)
  • Retargeting sequence (7 days + 30 days + 90 days)
  • Weekly optimization
  • Monthly performance report (CPC + CPM + CTR + CVR + CAC + LTV + ROAS)
  • 1-4 hours of monthly strategy consultation
— Stack

The tools we use.

We work with modern, proven technology.

Google Ads Google Tag Manager Meta Ads Manager Meta Conversion API TikTok Ads Manager LinkedIn Campaign Manager X Ads Manager Pinterest Ads Apollo.io LinkedIn Sales Navigator 6sense Looker Studio
— Case study

Anonymous B2B SaaS u2014 Multi-Channel Performance

15-person DevOps SaaS u2014 u20ba320K monthly MRR Advertising & Promotion
Problem

Only Google Ads, ROAS 1.8x (very low), CAC u20ba2,400 (industry avg u20ba1,200), TikTok + LinkedIn never tried.

Solution

Multi-Channel package (u20ba25K/month) selected. 6-month engagement: Google + Meta + LinkedIn 3-channel integrated management, full Performance Marketing Stack setup, ABM (300 target accounts), LinkedIn Conversation Ads automation, Conversion API + server-side GA4. Cross-channel data-driven attribution model.

Results
ROAS 1.8x u2192 4.6x (3x growth)
CAC u20ba2,400 u2192 u20ba820 (-66%)
MRR u20ba320K u2192 u20ba640K (6 months)
LinkedIn ABM conversion +180%
Trial signups +312%
— Next step

Let's work on this service.

Send your brief and I'll respond within 24 hours. Transparent process, fixed price, expected quality.

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