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SERVICE — BRAND IDENTITY
Greenfield Brand Identity — Story, System, Experience

Brand Design & Development.

Brand identity, corporate guidelines and visual system development.

starting from ₺28.000 3-6 weeks Brand Identity
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4-8 weeks
Brand build time
50+ pages
Brand Book depth
WCAG AA
Accessibility standard
3-5x
Brand recall lift
— Service detail

What do we offer?

A brand is how the customer remembers you — an emotional bond and a rational decision lever. Visual identity is only the visible surface; tone, posture, promise and user experience together build the brand at every touchpoint. Over 16 years I've built 200+ brands from founder-led startups to legacy enterprises; the process is repeatable, the outcome measurable..

Discovery & research (1-2 weeks).

Field work with you, your team and your competitors. 30+ competitor visual-and-strategy audit, sectoral archetype analysis (Jungian Brand Archetypes), deep target persona profiling, customer/team workshops (Brand Compass + Brand Sphere). Output: a 25-40 page discovery report — where your brand stands today, where it's going, what's blocking the path.

Brand strategy (1-2 weeks).

Mission-vision-values, brand manifesto, positioning statement, tone-of-voice guide, key-message matrix (3 audiences × 5 messages), competitive differentiation map, brand personality (5-7 adjectives) and "what we are / what we are not" contrast pairs. The strategy doc gets approved BEFORE design — design is the visual articulation of strategy.

Visual identity design (3-4 weeks).

Logo (1 primary + 2 secondary variants + favicon + social profile), typography system (display + body + accent typeface selection), colour palette (primary + secondary + neutral + accent), illustration and icon style, photography direction (mood board + sample pose/lighting brief), graphic language (pattern, texture, shape vocabulary). Iteration-based: 3 directions presented → 1 direction selected → 2 revision rounds.

Brand book — 60-100 pages.

Logo usage (including prohibited misuses), typographic hierarchy, colour values (Pantone + CMYK + RGB + HEX), print applications (business card + envelope + letterhead + presentation template), digital applications (social media + email + slide deck), photography guide, voice samples (do/don't), campaign visual templates. Delivered as PDF + Figma + Adobe XD.

Application kit.

Stationery, social media headers (Instagram, LinkedIn, TikTok, YouTube), email signature, presentation template (PowerPoint + Keynote + Google Slides), Zoom background, brand-photo direction. Optional add-ons: website design, packaging, retail signage.

Investment.

Brand design & development packages start at €850. Comprehensive brand programmes (application + presentation + launch) sit between €1,700 and €3,800. Duration: 6-10 weeks. Payment: 30% start + 40% strategy approval + 30% delivery. > We're not building a logo, we're building a brand. If you only need a logo, see the Logo Design & Development page.

— Deliverables

Exactly what you get.

A transparent list. Each item's scope, deliverable format and acceptance criteria are spelled out in the contract.

Brand Discovery workshop

Founder/leader interviews, brand archetype (Hero/Sage/Lover/Outlaw), market gap analysis.

Logo (3 different directions)

Concept sketches, digital prototypes, 3 directions, 2 revision rounds, vector master files.

Color palette (WCAG 2.2 AA)

Primary + secondary + accent + tonal variants, accessibility contrast verification.

Typography system

Display + body + mono variants, web font + commercial license management.

Visual system

Illustration language, photo direction, iconography, graphic language.

Brand applications

Business card, letterhead, presentation template, social media visual system, email signature.

50+ page Brand Book

Logo do/don't, color technical specs, typography, voice & tone, application examples.

30-day implementation support

Social media template kit (10) + presentation template (Keynote + PowerPoint + Slides) bonus.

— Why DijiPal

Our edge for Brand Design & Development.

Story-driven system

Logo alone isn't a brand; story + voice + application experience combined.

Accessibility standard

WCAG 2.2 AA contrast verification at every color choice; structural accessibility.

Production-ready files

AI + EPS + SVG + PDF/X-1a + Pantone + CMYK + RGB + HEX u2014 print shop approves.

Implementation support

30-day post-delivery support; social media + presentation templates bonus.

— Process

From brief to delivery.

Clear steps, clear timelines, no surprises.

01

Discovery

Brand story workshop, founder interviews, market + competitor analysis, target audience persona map.

1-2 weeks
02

Concept

Brand archetype determination, visual reference (mood board), 3-direction logo prototypes.

1 week
03

Design

Logo finalization, color palette + typography system, visual system (illustration/photo/iconography).

2 weeks
04

Brand Book

50+ page digital guide, do/don't, voice & tone, application examples.

1 week
05

Application

Business card, letterhead, presentation template, social media visual kit, email signature.

1 week
— Packages

Transparent pricing.

Quote on brief day, contract on signing day. No surprise pricing.

Start-up
u20ba28,000u20ba28,000
4-5 weeks

For newly founded brands.

  • Discovery workshop
  • Logo (3 directions + revisions)
  • Colour palette + typography
  • 30-page Brand Book
  • Business card + letterhead
  • 30 days of application support
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Recommended
Standard
u20ba55,000u20ba55,000
5-6 weeks

For refreshing existing brands.

  • All Start-up features
  • Visual system (illustration + iconography)
  • Presentation template (PowerPoint + Keynote + Google Slides)
  • Social media visual kit (10 templates)
  • 50+ page Brand Book
  • Trademark application consulting
  • 60 days of application support
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Enterprise
u20ba95,000+u20ba95,000+
6-8 weeks

For multi-brand / multi-language structures.

  • All Standard features
  • Brand architecture (parent + sub-brand)
  • Multi-language content (TR + EN)
  • 12-month brand activation roadmap
  • Environmental design + office signage
  • Industry trade show presentation kit
  • Customer interaction processes
  • 90 days of application support
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All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract

— Everything included

Standard package contents.

Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.

  • Brand discovery workshop (60-90 min)
  • Founder / leader interviews
  • Pazar + rakip analizi raporu
  • Target audience + persona map (3-5 personas)
  • Marka arketipi belirleme
  • Logo (3 different directions + 2 rounds of revisions)
  • Vector master files (AI + EPS + SVG + PDF)
  • Raster outputs (PNG transparent + JPG)
  • Black-and-white + single-color + reverse-color variations
  • Renk paleti (Pantone + CMYK + RGB + HEX)
  • Typography system + license management
  • Brand Book 30-50+ sayfa
  • Business card + letterhead + envelope
  • Presentation template (3 platforms)
  • 30-90 days implementation support
— Stack

The tools we use.

We work with modern, proven technology.

Adobe Illustrator Adobe InDesign Adobe Photoshop Figma Procreate After Effects (animasyon) Pantone Connect
— FAQ

Frequently asked.

What is the difference between a logo and a brand identity?
A logo is a single visual; a brand identity is the whole system of story + tone of voice + colour + typography + visual system + applied experience. Logo design starts at u20ba12,500, brand identity development at u20ba28,000 u2014 a complete brand build takes 4-8 weeks.

Can you refresh my existing brand?
Yes u2014 rebrand projects are an annual routine for major brands. During discovery we audit your existing brand and decide which elements need refreshing. Most of the time it is a 50% logo refresh + typography refresh + tone of voice clarification, so as not to fatigue your customer base.

How is trademark registration handled?
Trademark registration is filed through the Turkish Patent and Trademark Office (TPMK); for international registration, the WIPO Madrid system is used. From the Standard package onwards, trademark application consulting is included; application fees (~u20ba2,500) are paid separately by the client.

What is a Brand Book good for?
The Brand Book is a 50+ page digital guide; it is the manual your team (design + marketing + social media + outside lawyers + agencies) uses to apply the brand correctly. It ensures consistent application via correct/forbidden logo usage, technical colour specs, typography hierarchy, photography direction and a tone of voice scale.

How long does the process take?
Start-up package 4-5 weeks, Standard package 5-6 weeks, Enterprise package 6-8 weeks. Discovery 1-2 weeks, concept 1 week, design 2 weeks, brand book 1 week, application 1 week. Client-side feedback speed affects the timeline.

Who owns the copyright?
Once the final payment in the contract is completed, all brand assets (logo files, brand book, visual system, applications) are transferred to you. The designer (DijiPal) reserves the right to display them in their portfolio.

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— Next step

Let's work on this service.

Send your brief and I'll respond within 24 hours. Transparent process, fixed price, expected quality.

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