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SERVICE — SOCIAL MEDIA
Content Calendar, Visual System, Performance Management

Social Media Consulting.

Content calendar, visual system and performance management.

starting from ₺8.500 Monthly Social Media
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6 platforms
Full ecosystem management
15+ visuals/mo
Production in the Professional package
8x
Organic reach growth (example)
Monthly workshop
Team training
— Service detail

What do we offer?

Social media consulting is not designing posts. Content strategy, channel selection, tone, audience connection, measurement, optimisation and ultimately contribution to business outcomes — that's the scope. In 2026 there are 50+ active platforms; each with its own algorithm, audience expectation and content format. Producing the right content on the wrong channel is not as valuable as producing the wrong content on the right channel..

Social media audit (1-2 weeks).

Deep analysis of your current channels: follower growth curve, engagement rate (vs sector benchmark), audience demographics (age, location, interests), content performance distribution (best/mid/worst 20% post comparison), which format works (carousel, reels, story, long-video, photo)? Competitor measurement over the last 90 days. Output: 25-40 page report + 3-5 month roadmap.

Channel strategy.

Not every sector fits every channel. B2B SaaS → LinkedIn + Twitter; lifestyle/fashion → Instagram + TikTok + Pinterest; B2C services → Instagram + Google + YouTube; B2B industrial → LinkedIn + YouTube + email. For each channel: primary (5-7 posts/week), secondary (2-3/week), tertiary (only vetted campaign posts). Which channel to drop — that's half the decision.

Content calendar and formats.

Monthly 30-90 post calendar (each entry: format, key message, visual direction, caption skeleton, CTA, publish time). Content buckets: education/value (40%), culture/behind-the-scenes (20%), product/social proof (20%), entertainment/personal (15%), sales/CTA (5%). This balance keeps the "you're following a person, not an agency" feel.

Visual system.

A social-media design system derived from brand identity (Figma library): post templates (square + portrait + landscape + reel cover), typography consistency (1 display + 1 body), colour palette parity, hashtag strategy (industry + niche + branded + location).

Paid amplification.

Organic reach in 2026 sits at 2-5% — paid is mandatory to scale. Meta Ads (Facebook + Instagram), TikTok Ads, LinkedIn Ads, YouTube Ads, Pinterest Ads campaign setup, targeting strategy, creative-testing cadence, budget optimisation. ROAS target: B2C avg 3-5×, B2B avg 2-3×.

Measurement and reporting.

Monthly dashboard: follower growth, engagement rate, top 5 posts, hashtag reach, web referral traffic, conversions (sign-ups/sales), ad performance (CTR + CPC + CPA + ROAS). Monthly 1-hour strategy call.

Investment.

Social media consulting packages start at €280/month (strategy and calendar only); full-service (strategy + content production + visuals + ad management + reporting) sits between €700 and €1,800/month. > Follower count is a vanity metric; the real value is in conversion. 2,000 right followers are 10× more valuable than 50,000 wrong followers.

— Deliverables

Exactly what you get.

A transparent list. Each item's scope, deliverable format and acceptance criteria are spelled out in the contract.

Monthly content calendar

4-5 weeks forecast post type + theme + date + time + platform; 6-7 platforms.

Visual template system

10-15 brand-specific templates (Adobe Illustrator + Canva + Figma) u2014 your team produces from templates.

Hashtag strategy

Broad + niche + location + community + brand hashtags u2014 algorithm optimized.

Monthly 8-12 written captions

300-500 words, hook + body + CTA + hashtag, industry-specific.

Trend monitoring

Weekly opportunity area suggestions, viral trends, industry conversations.

Monthly performance report

Reach + engagement + organic growth + conversion + top-performing posts analysis.

Monthly 1-hour strategy session

Industry trends + content opportunities + campaign planning discussion.

Monthly 1 workshop

Content production, visual editing, video shooting techniques team training.

— Why DijiPal

Our edge for Social Media Consulting.

Industry-specific content

27 industry + 10 vertical-specific content playbooks; not generic templates.

Self-sufficiency via templates

Your team produces 30+ monthly visuals from templates; we build self-sufficiency.

Trend + algorithm tracking

Adapting Meta + TikTok + LinkedIn algorithm changes within 24-48 hours.

Performance reporting

Monthly reach + engagement + conversion + top posts analysis + recommendations.

— Process

From brief to delivery.

Clear steps, clear timelines, no surprises.

01

Strategy

Brand + industry + audience audit, channel mix prioritization, content theme extraction.

1 week
02

Template System

10-15 brand-specific visual templates (post + story + reel), hashtag research.

1-2 weeks
03

Monthly Production

Monthly calendar + 8-12 captions + trend monitoring + community management recommendations.

Monthly
04

Monthly Report

Reach + engagement + organic growth + top posts + recommendations.

Each month
05

Monthly Workshop

Content production + visual editing + video shooting techniques team training.

Each month
— Packages

Transparent pricing.

Quote on brief day, contract on signing day. No surprise pricing.

Monthly Strategy
u20ba8,500/monthu20ba8,500/month
3-month min.

Strategy + templates, you handle production.

  • Monthly content calendar (planned 4-5 weeks ahead)
  • 10-15 visual templates (3 platforms)
  • Hashtag strategy
  • 8-12 captions
  • Monthly performance report
  • Monthly 1-hour strategy call
  • 1 monthly workshop
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Recommended
Professional
u20ba16,500/monthu20ba16,500/month
6-month min.

Strategy + production together.

  • All Monthly Strategy features
  • 15+ visuals + 8+ reels/shorts per month for 4 platforms
  • Influencer outreach + co-content coordination
  • Community management (comment + DM management)
  • Monthly 4 hours of strategy calls
  • Crisis communications plan
  • Monthly reporting dashboard (Looker Studio)
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Enterprise
u20ba28,500/monthu20ba28,500/month
12-month min.

Full authority + influencer + advertising.

  • All Professional features
  • Full management of all social media accounts (full access)
  • Influencer partnership + contract management
  • Ad management (with separate budget)
  • Monthly 8 hours of strategy calls
  • Multi-language content (TR + EN)
  • 1 major campaign per year
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All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract

— Everything included

Standard package contents.

Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.

  • Brand + industry + target audience audit
  • Kanal mix stratejisi (Instagram, LinkedIn, X, TikTok, YouTube, Facebook, Pinterest)
  • Content themes + 12-month calendar
  • Visual template system (10-15 templates, 3 platform formats)
  • Hashtag strategy (industry + niche + location)
  • Monthly 8-12 written captions
  • Trend tracking (weekly)
  • Adapting to algorithm changes (24-48 hours)
  • Monthly performance report
  • Top-performing posts analysis
  • Monthly 1-8 hours of strategy consultation (depending on package)
  • 1 workshop per month (content + visual + video)
  • KPI dashboard (Looker Studio)
  • Reels + TikTok video shooting recommendations
— Stack

The tools we use.

We work with modern, proven technology.

Adobe Illustrator Adobe Express Canva Pro CapCut DaVinci Resolve Meta Business Suite TikTok Business Center LinkedIn Campaign Manager YouTube Studio Pinterest Business Hootsuite Later Buffer
— Case study

Anonymous Beauty DTC Brand u2014 18 Months Social Media

Domestic cosmetics DTC brand u2014 u20ba1.4M monthly revenue Social Media
Problem

Instagram organic reach 0.4% (industry average 2%), no TikTok account, inconsistent content, no hashtag strategy. Zero monthly sales from social media channel.

Solution

Professional plan (u20ba16.5K/month) selected. 18-month engagement: Instagram + TikTok + Pinterest 3-platform activation, monthly 60+ visuals + 24+ reels production, influencer partnership (8 micro-influencers), community management. Crisis communication plan (for product complaint scenarios).

Results
Instagram organic reach 0.4% u2192 3.2% (8x)
TikTok 0 u2192 84K followers (12 months)
Social media channel sales 0% u2192 38%
Influencer campaign ROAS 4.8x (industry avg 2.1x)
Customer reviews + UGC organic flow
— Next step

Let's work on this service.

Send your brief and I'll respond within 24 hours. Transparent process, fixed price, expected quality.

Get a Quote Let's talk →