Brief & Discovery
Brand story interview (60-90 min), target audience + industry + competitor analysis, mood board.
Original, scalable logo design that reflects your brand.
The logo is your brand's smallest yet most densely recognised piece — the symbol that shows up before your name is spoken. A good logo is simple, memorable, meaningful, versatile and timeless (it survives the test of time). A bad logo is detailed, busy, trend-bound, an industry copy or breaks at scale..
A 1-2 hour deep call + a 30-min follow-up to understand brand, audience, sector, competitors and value proposition. We produce a written brief: style direction (modern minimal, classic traditional, playful bold, luxe elegant, tech geometric, etc.), symbol-structure preference (typeface-merged monogram, abstract symbol, descriptive illustration, wordmark, combination), 8-15 keyword adjective list.
I present 3 different directions (none "safe pick" — each represents a separate hypothesis). For each direction: primary logo + 1-2 variants, 4-6 colour options, 2 typography alternatives, mock-up applications (business card + web header + social profile + product packaging). Delivered as PDF + interactive Figma presentation. Each presentation backed by a written argument — "this logo says X because…"
2 revision rounds guaranteed on the selected direction. Each revision arrives as Figma comments + 5-min explanatory video. Revision scope: colour, proportion, typography choice, symbol detail tweaks. Switching to an entirely different direction is not a revision; that's an add-on package.
Logo files (all vector + raster): - AI (Adobe Illustrator) editable source - EPS (software-agnostic vector) - SVG (web and digital) - PDF (print) - PNG (1×, 2×, 4× retina; transparent + white background) - Favicon set (16×16, 32×32, 192×192, 512×512 + apple-touch-icon) - Social profile images (sized per platform) Per colour variant: primary colour, white (on black), black (on white), single-colour grayscale, monochrome for one-colour print.
Correct usage, prohibited misuses (stretched, rotated, with text overlaid, recoloured, etc.), minimum size, clear space, colour-on-background combinations, scale-down examples (as small as a favicon, as big as a billboard).
Logo design & development from €400. Expedited 7-day delivery €600. Comprehensive logo + basic identity (logo + colour + typography + 5 social headers) €750. Duration: standard 3-4 weeks. > Brand identity and strategy come BEFORE the logo — otherwise you'll pick a "pretty" logo for the wrong reasons, and most of the time it gets changed within 1-2 years.
A transparent list. Each item's scope, deliverable format and acceptance criteria are spelled out in the contract.
Brand story interview (60-90 min), target audience + industry + competitor analysis, mood board.
Traditional + modern + bold; each with color + typography + symbolic meaning + application example.
On selected direction: typography refinement, color variants, symbol scale, composition balance.
Adobe Illustrator AI + EPS + SVG + PDF u2014 infinitely scalable, production-ready.
PNG transparent (1024px + 2048px) + JPG full color (web + social media).
Black-white + monochrome + reverse-color + monogram (short form) variants.
Favicon (5 sizes), Instagram + LinkedIn + X + Facebook + YouTube + TikTok avatars.
Do/don't use, minimum size, safe area, color values, application positioning.
Not one direction + 5 alternatives u2014 actual 3 different directions, real choice.
Suitable format + similarity check for TPMK + WIPO Madrid filings.
Logo tested in social media avatar, t-shirt, business card, billboard formats before approval.
Human designer + brief + iteration u2014 original, copyright-clean.
Clear steps, clear timelines, no surprises.
Brand story interview (60-90 min), target logo category discussion (wordmark/symbol/monogram/combination).
Hand-drawn sketches, digital first drafts, 3 different directions (traditional + modern + bold).
2 revision rounds on selected direction, typography refinement, color variants, scale adjustments.
Application tests in social media avatar, t-shirt, business card, billboard, mobile screen formats.
Vector + raster files, variations, favicon + social avatars, usage guide.
Quote on brief day, contract on signing day. No surprise pricing.
Just the logo + essential files.
Logo + business card + letterhead + presentation.
Logo + full brand identity development.
All prices exclude VAT · Transparent quote after brief · Scope guaranteed by contract
Default scope for every service. Add-on modules + customisation are discussed during the quote stage with transparent pricing.
We work with modern, proven technology.
Send your brief and I'll respond within 24 hours. Transparent process, fixed price, expected quality.