D
Doğucan Güler®
Advertising Agency · Est. 2010
— Industry solution
Education & Courses design.
Education & Online Courses
4+
Completed
16+
Years experience
Active project
Education & Courses
14 / 7
— Focus areas
What we focus on for Education & Courses brands.
Every industry has its own dynamics. We go deep on the topics that have practical impact for Education & Courses.
Student portal & progress
Payment & certificate management
Live class integration
— Common challenges in this industry
Typical problems for Education & Courses brands.
Bottlenecks we keep seeing while working with Education & Courses brands over the years. If they sound familiar, you're not alone.
01
Course discovery friction
Long brochure pages don't convert; structured course finders drive enrolment.
→ DijiPal approach02
Trial lessons & demos
Without a frictionless trial flow, parents and students stay with the competitor.
→ DijiPal approach03
Cohort vs. self-paced
Hybrid programs need calendars, waitlists and self-paced libraries u2014 one stack.
→ DijiPal approach04
Payment plans
Long programmes require instalments and corporate billing; cash-only kills mid-market.
→ DijiPal approach05
Outcome storytelling
Job placement, exam scores and student stories convert harder than feature copy.
→ DijiPal approach— Why DijiPal
Our edge for Education & Courses.
DijiPal education sites combine course finders, trial booking, cohort calendars, instalment payments and outcome storytelling. Conversion improves at every funnel step.
16+
Years experience
4+
Education & Courses projects
Industry-specific approach
We evaluate every brief along typical customer behaviour, regulation and competition specific to Education & Courses.
— Process
Our industry-specific workflow.
A streamlined flow proven again and again on Education & Courses projects. Clear about what we do and what you expect at each step.
01
Discovery
Programme catalogue, audience mix, channel data, success metrics.
02
Strategy
Enrolment funnel, trial flow, payment architecture, content plan.
03
Design
Modern, encouraging, photo-rich course cards and outcome pages.
04
Build
Course CMS, trial booking, instalments, LMS sync, alumni stories.
05
Launch
Performance marketing, partner schools, organic content, SEO.
— Tools & tech
We typically use these tools in this industry:
WordPress + Tutor LMS
LearnDash / Moodle
Iyzico installments
Zoom API
Sertifika PDF u00fcretici
Mailchimp drip campaigns
— Examples from this industry
Education & Courses work.
— Case study
Anonymous tech bootcamp relaunch
Mid-size coding bootcamp, 6 cohorts/year
Education & Courses
— Challenge
Static landing per cohort, no trial flow, manual instalments, weak outcomes page.
— Solution
Cohort calendar, trial booking, instalment checkout, alumni outcomes hub.
— Results
Enrolment +138%
Trial-to-enrol conversion +41%
Average days-to-decision -9
— Price range
₺40.000 – ₺140.000
— Typical timeline
6-10 weeks
Schedule a free call to walk through your detailed brief.
Schedule a call →— Let's get started
Let's grow your Education & Courses brand together.
First call is free. Let's hear your Education & Courses-specific needs and plan the right solution together.
— FAQ
Education & Courses FAQ.
01 How does online registration + prepayment + class placement work?
The candidate selects a course, sees the term + class (with live capacity), prepays (iyzico, 30%), and pays the rest at the start of class. Automatic confirmation email, the class roster goes to the teacher, and a reminder is sent on the start date. No more Excel — the secretary doesn't have to do manual placement.
02 Can you integrate an LMS (Moodle, LearnDash, Teachable)?
Yes — course showcase + payment on your site, then automatic user creation + sign-in into the LMS. Moodle (free, enterprise), LearnDash (WordPress + flexible), Teachable (fast setup, subscription). I provide free consultation on which one is right for you; the recommendation is based on your number of courses + student profile.
03 Does offering a demo lesson / sample video help win students?
A lot. The "try first" flow lifts conversion 30-60%. DRM-protected 5-10 min demo videos via Vimeo/Wistia, with a "sign up for the full course" CTA after viewing. Non-downloadable, non-shareable; the student gets a sense of the instructor's style and no longer needs your sales pitch.
04 Are instructor portfolios + certifications + student reviews highlighted?
Instructor page: bio, education, alma mater, certifications, advisory work, published articles. KVKK/GDPR-approved student reviews. A 1-min video about the instructor's style / methodology is very powerful — even a phone-recorded one works, and quality strongly influences user decision.
05 Does highlighting certifications + diploma imagery provide a marketing advantage?
The strongest proof in the education industry. "Graduates of this course earn this certificate" + sample image + a guide for adding it to LinkedIn. If certificates are made QR-verifiable, your brand looks more professional; as graduates share certificates, organic exposure follows.
06 Education / course site cost?
Single field + course showcase + contact ₺28,000-50,000 / 3-5 weeks. Multi-course + LMS-integrated + payment + student panel ₺65,000-130,000 / 7-10 weeks. Online platform (course sales + membership + content) ₺120,000-280,000 / 12-18 weeks. We set up monthly subscription / one-time payment models together.
— Other industries