D
Doğucan Güler®
Advertising Agency · Est. 2010
— Industry solution
Beauty & Aesthetics design.
Beauty & Aesthetic Services
6+
Completed
16+
Years experience
Active project
Beauty & Aesthetics
12 / 7
— Focus areas
What we focus on for Beauty & Aesthetics brands.
Every industry has its own dynamics. We go deep on the topics that have practical impact for Beauty & Aesthetics.
Online booking system
Social media integration
Treatment & service descriptions
— Common challenges in this industry
Typical problems for Beauty & Aesthetics brands.
Bottlenecks we keep seeing while working with Beauty & Aesthetics brands over the years. If they sound familiar, you're not alone.
01
Booking competition
Salons compete with platform aggregators; direct booking with deposits stops cancellations.
→ DijiPal approach02
Treatment menu sprawl
Without organised treatment pages, customers misprice services and book the wrong slot.
→ DijiPal approach03
Before/after compliance
Aesthetic before/after content has legal limits; copy and image policy is required.
→ DijiPal approach04
Loyalty & retention
Beauty buyers churn; structured loyalty + lifecycle outperforms discounting.
→ DijiPal approach05
Stylist personal brand
Customers book a stylist, not just a salon; profile pages drive repeat visits.
→ DijiPal approach— Why DijiPal
Our edge for Beauty & Aesthetics.
DijiPal beauty sites pair compliant treatment menus, deposit-secured bookings, stylist profiles and lifecycle CRM. Cancellation losses drop, lifetime value lifts.
16+
Years experience
6+
Beauty & Aesthetics projects
Industry-specific approach
We evaluate every brief along typical customer behaviour, regulation and competition specific to Beauty & Aesthetics.
— Process
Our industry-specific workflow.
A streamlined flow proven again and again on Beauty & Aesthetics projects. Clear about what we do and what you expect at each step.
01
Discovery
Treatment matrix, stylist roster, customer cohorts, regulatory frame.
02
Strategy
Booking flow, deposit policy, retention plan and content map.
03
Design
Editorial, on-brand photography with mobile-first booking.
04
Build
Booking engine, deposits, stylist CMS, loyalty and email.
05
Launch
Local SEO, Instagram tagging, Google Maps optimisation.
— Tools & tech
We typically use these tools in this industry:
WordPress
Custom appointment engine
Instagram Graph API
Google Business Profile
WhatsApp Business
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— Examples from this industry
Beauty & Aesthetics work.
Beauty & Aesthetics
Ella Beauty Business Card Design
2018
Beauty & Aesthetics
Ella Beauty Mobile Website Design
2018
Beauty & Aesthetics
Ella Beauty Corporate Website Design
2018
Beauty & Aesthetics
Zerem Güzellik - Logo Design
2020
Beauty & Aesthetics
Ella Güzellik - Logo Design
2019
Beauty & Aesthetics
Ella Guzellik - Fold Brochure Design
2019
— Case study
Istanbul boutique aesthetic clinic
High-end aesthetic clinic, 6 stylists
Beauty & Aesthetics
— Challenge
Phone-only bookings, 24% no-show, treatment pricing scattered across staff.
— Solution
Online booking with deposits, stylist profiles, transparent menu, lifecycle CRM.
— Results
No-show 24% u2192 6%
Online booking share 0% u2192 71%
Average treatment value +33%
— Price range
₺22.000 – ₺60.000
— Typical timeline
3-5 weeks
Schedule a free call to walk through your detailed brief.
Schedule a call →— Let's get started
Let's grow your Beauty & Aesthetics brand together.
First call is free. Let's hear your Beauty & Aesthetics-specific needs and plan the right solution together.
— FAQ
Beauty & Aesthetics FAQ.
01 Can we link the online appointment system to our Instagram bio?
Yes — as a Linktree alternative, a link from your own mini-site that opens straight into booking. A customer comes from Instagram and books in 2 taps. Automated WhatsApp notifications. Integrated options with Setmore/Mindbody/Fresha; I recommend based on your clinic's size. One-tap booking takes Instagram traffic conversion from 3-7% to 15-25%.
02 Can before/after galleries be shown legally? Is it risky?
Per Ministry of Health + physician advertising principles, before/after photos for aesthetics cannot be shown for advertising purposes. However, if the patient gives explicit consent + it is presented purely as a treatment outcome (no praise), it can be shared. I run the content past a legal advisor and prepare the KVKK/GDPR form. The "patient story" format stays within legal limits.
03 Is making the service list + price transparency a good idea? Will I lose customers?
Quite the opposite. Clinics with price transparency see 25-40% higher conversion. Sites that say "please call for inquiries" lose candidates — Gen Y won't even reach out without seeing prices. A price range (₺X-Y) is enough; the exact price can be set after the physician's consultation.
04 How are physician profiles + certifications + specialties presented?
A profile page for each physician: bio, education, association memberships, cases of interest, articles, social media. A filter for patients who want to book by selecting a physician. To convey a "team" feeling among physicians, we emphasize shared success + collaborative treatment; a collective brand perception, not an individual one.
05 How do we get a mobile-friendly gallery + fast photo scaling?
Compression first + WebP + lazy load + CDN. When the physician uploads a photo from the panel, it's auto-generated in 4 sizes (mobile/tablet/desktop/retina). Even with 100+ case galleries, mobile PageSpeed stays above 90. Uploading a photo takes 30 seconds and requires no technical knowledge.
06 Aesthetic clinic site cost?
Single physician + 5 services + contact + Setmore ₺28,000-50,000 / 3-5 weeks. Multi-physician clinic + gallery + blog + multi-service pages ₺55,000-110,000 / 6-9 weeks. Premium aesthetic brand (multilingual + influencer gallery + B2B) ₺95,000-180,000 / 10-14 weeks. KVKK/GDPR + advertising-law compliance is included at every tier.
— Other industries