10 Tips for Website Owners to Cope with the Coronavirus Issue — post content
2026 Update. This article was published in 2020; as of May 2026, context has been added based on current practices in Turkey's digital marketing and web technologies sector. The information below contains practical recommendations under the Creative Ideas category that remain valid in 2026.
I see things are pretty quiet for many of my clients (and me), so I wanted to share a few positive thoughts and ideas with you. If you're some kind of business owner or website manager, you may be using the Coronavirus disruption as a great opportunity to focus on improving your online presence. This is one of the things you can do without meeting people and spreading the disease. Whether you're isolating yourself, social distancing, or working normally, this advice may give you a few ideas. 1. Improve the content of your website
One of the hardest things about owning a website is having the time to create new content for it. Some of us are in a situation where we have a lot of time on our hands right now, so why not create new content or do some additions you haven't done before? Don't forget that adding quality content to your website is the SINGLE BIGGEST Google ranking factor. If you keep adding content now, you'll boost your rankings and start competing when normal business resumes.
If you're a bar, restaurant, beauty center, gym, personal trainer, or anyone else who is currently out of work, why not start planning for when it's all over? Maybe you can start emailing your customers/clients and book in advance for events in the summer or later in the year. Not only does it help your business recover, but it also gives your customers something to look forward to.
Keep posting content, keep posting on social media, be positive! Tell your customers your ideas about the future. Make sure they know you're not closing for good.
If you haven't done it before, why not start putting together email campaigns with something like Mailchimp? This can help save your business when things go back to normal. For example, if customers have previously bought/booked with you and given their email addresses (with consent under GDPR law), why not start creating email campaigns to stay in touch with them or help with point 2 above?
Have you never had the time/inclination to look at your Google Analytics data? Now might be the time. Why not use this quiet period to learn about how customers interact with your website? It will help you identify opportunities to grow your website.
Google My Business is now a much bigger and better resource than it used to be. It helps a lot with local search optimization. Update your business hours, business description, add some photos, posts.
Do you have new products that you haven't started adding yet? Now might be the time.
Could the images on your website be better? Why not take some time to take new photos of your product, service, or even your business?
If you don't already have a blog, why not create a blog or news section for your website?
If you have a website, why not use the speed tools provided by Google to see if you can optimize your page loading speed? Can you get rid of unnecessary plugins or old themes? You may need to optimize your images or look at any unnecessary code.
The relevance of this topic in 2026
Turkey's creative ideas landscape went through three fundamental shifts between 2024-2026: (1) mobile-first user behavior reached 78% of the market, (2) AI-powered content production and analytics tools entered the mainstream, (3) with KVKK, e-Commerce 2.0, and Turkish Lira improvements, the cost/impact balance of digital presence for small and medium-sized businesses changed fundamentally. The principles described in this article are still valid at the application level under 2026 conditions — only the tools and service providers used have been updated.
Quick checklist for 2026
- Mobile-first: Test the design and content architecture first at 390-430px screen width; desktop is secondary.
- Performance budget: LCP < 2.0s, CLS < 0.05, INP < 150ms — Core Web Vitals 2026 thresholds have tightened.
- AI integration: Embed Claude/GPT-4 class assistants for content production, image optimization, and customer support; not as a one-time prompt, but as a stream.
- Legal compliance: KVKK disclosure text, cookie consent (TCF v2.2), email opt-in with double opt-in (DOI) is a must.
- Measurement: The GA4 + Meta Conversion API + server-side tracking trio has become standard; GA4 alone is insufficient.
- Branding: Rather than a single logo, dynamic brand systems (color, typography, motion) stand out on social channels.
Next step
To apply the topic in this article to your own project, you can request a free site analysis, send a brief directly, or request a one-on-one meeting. I respond to all evaluations within 2 business days, in a KVKK-compliant manner.
The article was first published on 03 May 2020, and revised according to 2026 conditions as of 03 May 2026.
